Physicians Committee for Reprehensible Misinformation

Here’s a classic example of biting off more than you can chew.

The anti-meat group Physicians Committee for Responsible Medicine  announced Tuesday it will put up a huge billboard in Des Moines warning of colon cancer risks from eating bacon. Timed to correspond with a November meeting of the National Pork Board, the billboard features bacon strips sticking out of a pack of cigarettes.

PCRM—notorious for distorting science and misstating facts—picked the wrong place to take a stand against bacon. Not only is Iowa the largest pork-producing state and home to the largest pork trade show, but it has an officially declared Bacon Day and an annual Blue Ribbon Bacon Festival.

According to the Des Moines Register, the man behind the festival responded to the billboard by inviting the animal right group to next year’s gathering.