Tuesday, May 22, 2012

Rejecting PETA

It’s been a rough couple of months for People for the Ethical Treatment of Animals.
First reality TV star Kloe Kardashian called the group bullies for pelting sister Kim with flour. Then Jennifer Lawrence, star of the hit movie The Hunger Games, dissed the group in a Rolling Stone cover story. 

And now one of PETA’s outlandish billboard ads has been rejected on the grounds that it wasn’t truthful. According to a story in the Fresno Bee, the ad, stating that “Real Milk Comes from Really Sick Cows,” was to appear in Hanford, California, near where a dairy cow with Mad Cow disease was found last month.

Hal Kilshaw, vice president of government relations for Lamar Advertising, was quoted saying the PETA billboard was misleading. “Millions of people drink milk every day and don’t get sick,” Kilshaw said.

As a fallback, PETA put an ad promoting vegetarianism on a local television station.

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