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Friday, October 14, 2011

Revenge of the ag nerds: FFA jackets are now hip

The vintage mecca known as Urban Outfitters is no stranger to controversial products. They have outdone themselves this time, adding a very un-urban clothing item to their arsenal…an FFA jacket. Known for catering to the hipster culture, Urban Outfitters is not one to design clothes for country folk, which leaves me wondering how many of their shoppers “believe in the future of agriculture”.

On its Facebook page, Urban Outfitters claims they are “the biggest small retailer in the world”. How’s that for a contradiction? What’s more, arguably the most rural fashion statement, besides pearl snaps, is an FFA jacket. Am I the only one who sees the irony?

The cost of a new FFA jacket is $52, about a third of the Urban Outfitter price. Check out the Urban Outfitters jacket here. How do you feel about it? Disgusted? Proud? Want to sell yours on eBay?

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